Few brands know how to deliver high-octane glamour quite like Guess, and the brand’s Autumn 2025 collection is no exception.
This season, the American fashion house takes things to new heights – literally – by setting its new season campaign against the breathtaking backdrop of Mexico City. More than just a wanderlust-worthy postcard of a place, the campaign is a celebration of cultural vibrancy, heritage, and the undeniable synergy between bold fashion and iconic locations.
Shot by renowned photographer Nima Benati, the collection is a masterclass in sultry sophistication. Think sculptural silhouettes, rich textures, and deep, statement-making hues – designed to stand out whether you’re walking the cobblestone streets of a historic district or making an entrance at a late-night rooftop fiesta.
Fashion As Storytelling In The Guess Autumn 2025 Collection
If there’s one thing Guess understands, it’s that fashion doesn’t exist in a vacuum. This collection doesn’t just use Mexico City as a backdrop; it treats it as a co-star. From the surreal, serpentine structures that weave through the metropolis to the bustling mercados bursting with colour, the campaign captures the essence of a city that, much like the brand itself, thrives at the intersection of tradition and reinvention.
“For this Fall campaign, we wanted to capture the essence of Mexico City’s vibrant spirit and seamlessly blend it with the bold and sultry Guess aesthetic,” explains Paul Marciano, Chief Creative Officer of Guess, Inc. “The juxtaposition of our contemporary designs against the city’s rich cultural backdrop creates a visual narrative that’s both timeless and cutting-edge.”
Autumn Dressing Is For All The Senses
While Guess has always been synonymous with daring cuts and sultry silhouettes, this season shifts the focus towards a more tactile experience. Think luxurious knits, buttery-soft leather, and rich, jewel-toned suedes that evoke a modern sophistication. The colour palette is equally decadent – saturated caramels, deep burgundies, and smouldering blacks that add a contemporary edge to classic autumn dressing.
This textural approach speaks to a growing movement in fashion – one that values quality, craftsmanship, and timeless appeal over fleeting trends. In a world obsessed with the next big thing, Guess makes the case for investing in pieces that not only look incredible but feel just as good to wear.
A Celebration Of Confidence & Culture
There’s a powerful energy running through every campaign image that speaks to a sense of confidence that echoes through the heart of Mexico City itself – one that’s passionate, vibrant, and utterly unapologetic.
More than just a sartorial showcase, the collection pays homage to the joy, energy, and fearless self-expression that define the city. It’s not about playing it safe; it’s about embracing the moment, whether that means stepping out in a figure-hugging knit dress or layering textures with the kind of effortless cool that the brand has long championed.
Whether you’re drawn to its striking colourways, rich textures, or the bold storytelling behind the campaign, one thing is clear – this collection is made for those who dress to be remembered.
The collection is available in store and online now.
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